Several talks on this conference, including one of the keynotes, were dedicated to the privacy on the web. A significant part of the keynote talk by Serge Abiteboul “Knowledge out there on the Web” was dedicated to the increasing demand for privacy. he argued that the the users do not want to store their personal data at one one system only (like Google+ or other), and that they are not going to stop being concerned about privacy.
This led to the discussion about PIM (personal information management systems), “personal” clouds and a “different direction of search”. The latter means, that a person does not want to share his PIM with companies, but (s)he want to know, “what he is interested in”, so (s)he wants to search.
And my problem is… that I d not understand, what’s the problem! First, as “a person”, I do not mind at all to have “everything in one place”, actually, it makes me really upset, when I can’t. Second, as somebody being in industries for a while, I do not see what’s the difference between “they” searching “me” as a perspective consumer, or “me” searching “them” for the same reason. Because the companies need to attract my search anyway, and they will use the same or similar technique which they use now, like “search engine optimization”, and the moment you hit their site by your search and/or the moment you purchase something from them… they know something about you. And they can exchange data…
And to be honest, I do not care whether they know I travel to Finland or like the Easy Spirit shoes:). I love to receive special offers :))